Designing Wellness: Creative Solutions for Naturopathic Physicians & E-Commerce Websites

As a freelance creative director specializing in naturopathic wellness, I have had the opportunity to collaborate with leading practitioners in the field, including Dr. Myriah Hinchey, Dr. Lindsey Wells, and Dr. Jaquel Patterson. I’ve led creative initiatives across websites, social media platforms, events, conferences, and digital marketing campaigns. My role involves creating cohesive branding strategies, ensuring impactful messaging, and developing creative content that aligns with the unique voice and mission of each doctor’s practice. By utilizing a holistic approach to design and marketing, I help to strengthen their digital presence and support their internal marketing efforts.

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Key Responsibilities & Achievements:

• Website Design & Management: Led the design and ongoing updates of comprehensive websites for each practitioner, ensuring optimized user experience, clean aesthetics, and functionality across platforms.

• Social Media Strategy & Content Creation: Developed and executed social media campaigns, creating visually engaging graphics, informative content, and patient-centered messaging to grow audience engagement and awareness.

• Conference & Event Branding: Managed the visual and branding aspects for numerous wellness events and conferences, including the LymeBytes! Symposium and Lyme HealHers Summit, ensuring consistency in design, promotional materials, and attendee experience.

• Digital Marketing Campaigns: Led end-to-end design and execution of digital marketing efforts, including email marketing, paid social, and search engine ads, driving patient acquisition and practice visibility.

• Internal Marketing Initiatives: Worked closely with each practice to develop internal marketing strategies, including branded patient communication materials, promotional tools, and client engagement campaigns.

• Collaborative Content Development: Partnered with medical professionals and teams to create educational and promotional materials, ensuring all creative assets align with naturopathic values and patient care priorities.